Discover cutting edge techniques applying Agile to Marketing. The Certified Agile Marketing Specialist™ (CAMS) course is a two-day, entry-level course taught by a Certified Agile Marketing Trainer™ (CAMT). The CAMS course is designed to cover al
The Certified Agile Marketing Specialist™ (CAMS) course is a two-day, entry-level course taught by a Certified Agile Marketing Trainer™ (CAMT). The CAMS course is designed to cover all the basics of Agile as applied to Marketing activities and to better align the Marketing department with Agile techniques used by development teams. Applying an iterative approach allows for rapidly discovering which marketing campaigns are most effective and which yields the highest results. Attendees are required to pass a brief exam and will leave the course certified! Re-take opportunities are available as well as additional coaching from a Certified Agile Marketing Trainer or Coach.
Agile Marketing is a combination of cutting-edge Agile development processes often used in software development as applied to internet marketing strategies to create an iterative approach to marketing and achieving sales results. At Formula Ink, we have helped companies increase their speed to market in development by more than 80% faster than competitors. When we began applying this iterative approach to marketing, we began seeing our clients soar by more than 300% growth in 6 months and more than 780% growth in a year. This course will cover the fundamental practices and specific, actionable steps that lead to massive speed when applied to marketing and massive increase in revenue when applied to business growth.
In this Certified Agile Marketing Specialist™ (CAMS) course, you will learn:
Upon completing this course:
Who should attend:
This course is appropriate for anyone in a marketing role, including managers, project team members, stakeholders, and anyone who wants to understand how to apply Agile to get results beyond just IT and in the Marketing arena. Through an experiential, hands-on learning approach, this course provides foundational education in Agile, including its values, principles, and practices as applied to Marketing. This interactive learning approach will include a variety of exercises, activities, and discussions as well as case studies while providing first hand experience for attendees to learn how to apply Agile to yield rapid results in Marketing.
Practical Agile that Gets Results
What are Funnels? User Stories and Brainstorming
Agile Marketing Canvas
Sales Letter Writing
Testing and Traffic
Q&A + Retrospective
Recap of Day 1
Tracking for Conversions
Agile Techniques and Tracking Your Progress
Launch, Iterations & Split Testing
At the Agile Marketing Academy, our mission is to create a standardized knowledge base and best practices for how corporations, business owners and individuals leverage rapid learning cycles to enhance marketing systems to maximize sales and marketing results while delivering break through performance and customer satisfaction.
With focus, transparency and accountability as keys to any company’s success, we are working to bring bleeding edge project management and leadership techniques to sales and marketing operations worldwide.